Thursday, March 20, 2014

Because I Really Rode My Motorcycle Today

I am a Harley-Davidson Dealer.

It is my profession.  It is how I pay my bills, provide shelter, feed and cloth my children, etc.  The life of a Harley-Davidson Dealer is not extremely different than that of most any small business owner.  I still wake up, shower, dress professionally and come to work every day.  Like other businessmen, my day consists of projections, budget reporting, managing, dealing with vendors, human resource issues, bank negotiations, making sure we are compliant with the government and other legal requirements, etc.  We are salespeople and marketers.  We plan promotions that will help us to maximize sales opportunities.  We seek better and more efficient ways of positioning ourselves and out products in the marketplace.

We do all of these things because we are businessmen.

But there is so much more.

Today is March 20, 2014.  Today is the vernal equinox.  Today is the first day of spring, and it couldn't come too soon.  Our winter has been brutal, and seemingly unending. "First Day of Spring" rides are an essential tool in the toolbox of motorcycle dealer marketing.  Today was ours.  Like any dealer principal who understands the importance of "keeping the wheels spinning", I stepped up to the plate to lead today's ride.  My seat was my office today, and this morning, under a brilliant sun and crisp temperature, I went to work.

That said, work stopped as soon as I hit second gear.  Today, I rode my motorcycle.  Really rode it.

Because I really rode my motorcycle today, I didn't just get to lead a group of customers, I got to ride with my friends.

Because I really rode my motorcycle today, I got to remove the excel, peachtree, CONNECT, Talon, HDNet and other digital pieces of the Harley business from my hands and replace it with what really matters, handlebars.  Throttles and clutches instead of budgets and percentages.

Because I really rode my motorcycle today, I was able to reconnect with the reason I do what it is that I do.

Because I really rode my motorcycle today, my eyes are again opened wide to the beauty of being outside.

Because I really rode my motorcycle today, I got to spend some alone time with Him.

Because I really rode my motorcycle today, I took time to eat at a great greasy spoon restaurant that I'd never stopped at before.

Because I really rode my motorcycle today, I was able to recharge my batttery, and right my ship.

Because I really rode my motorcycle today, I was able to lose the worry and stress of responsibility and replace it with smiles, joy, and adventure.

Because I really rode my motorcycle today, I was able to let go, and just be a Harley rider, not a dealer.  (Thank you Jonathan Clemmons for taking the lead for a while and allowing me to just ride and follow).

Because I really rode my motorcycle today, I'm a better man.

Thank you to my friends, old and new, that were able to join me and as well, allow me to join you today.  

If you can't relate to what I'm talking about..... There is a remedy. 

Never forget, you only get one shot at life on this Earth.  Make it count.

Until next time...

Ride Safe and with Purpose.

SMB


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